"Melcher+Tucker helped us leverage our local work into the national education conversation. They not only help you tell your story, they know who you need to tell it to, and even who might fund it. When you work with them on a project - whether it's large or small - you have their full attention; they make you feel like you're their only client."
Strategic Marketing and Communications Planning & Implementation
Project Exploration is a Chicago-based nonprofit science education organization that works to ensure communities traditionally overlooked by science – particularly minority youth and girls – have access to personalized experiences with science and scientists. The organization’s out-of-school time programs – including Sisters for Science and Junior Paleontologists – impact the lives of hundreds of Chicago Public School students each year by fostering a long-term involvement in science. With the release of an independent 10-year study of Project Exploration alumni attesting to program success in helping boost high school graduation rates and students’ pursuit of science education and careers, the organization sought a messaging campaign to raise awareness with key constituents, ranging from media and funders to thought leaders, educators and policy makers. Subsequently, Project Exploration sought a fully built out public relations campaign.
Since early 2011, Melcher+Tucker Consultants has worked closely with Project Exploration’s senior management to strengthen brand awareness and develop and implement a comprehensive strategic marketing and communications plan to capitalize on the organization’s demonstrable success. The goal: develop accessible, compelling story lines for internal staff, board, and external communities about Project Exploration’s distinctive approach to science education. We developed an Executive Summary and the media plan for the release of the 10-year study, advised the Project Exploration board about appropriate branding and messaging strategies to ensure sustained community presence, and worked with Chicago-area and national media on program-specific stories. We also worked on developing a Case Statement for active fundraising, and helped refine the e-marketing strategy.
Through introductions to Chicago and national education and philanthropic media and effective story development, Project Exploration has attained widespread coverage and increasing recognition. The organization – its leadership and students – have been featured on WTTW’s Chicago Tonight, WBEZ, the Chicago Sun-Times, Education Week and the Chronicle of Philanthropy. Gabrielle Lyon, co-founder, was named one of Chicago magazine’s Chicagoans of the Year in 2011. Newly-branded marketing materials have been presented to potential funders. The growing exposure has helped underscore the importance of Project Exploration’s mission to change the face of science.