The Harris School of Public Policy, University of Chicago
Messaging, Media Relations
In the spring of 2005, the Harris School of Public Policy at the University of Chicago, one of the leading public policy graduate schools in the country, sought outside counsel to provide additional support in raising the national visibility of its research, senior faculty and programs among local and national media and prospective students, faculty and donors. With competition for students, faculty and funding intensifying, Harris’s goal was to establish distinctiveness for its programs, connecting research to practice.
Working closely with the Harris School’s director of marketing, its faculty and the dean, Melcher+Tucker Consultants developed a media relations and messaging campaign to promote faculty research and books, develop Op-Eds, and plan events both in the U.S. and abroad. Faculty were positioned as expert resources on timely topics such as welfare reform, early childhood education, tax policy and Presidential politics. We carried out media training for faculty. We also collaborated with the Cultural Policy Center, formerly affiliated with Harris, to plan conferences, draft materials, and provide talking points upon the release of major studies and books.
The Harris School is nationally recognized for its prominent team of faculty and a growing pool of student applicants. Events including a speech by the King of Jordan, a symposium in El Salvador, and a panel discussion in Washington attracted local and international print and television coverage. Faculty are regularly cited as expert resources among such media as The Economist, the New York Times, the Wall Street Journal, the Washington Post, the Chicago Tribune, Time and Chicago commercial and public television and radio stations. Harris can truly say it is “preparing talented individuals to become leaders and agents of social change.”