University of Chicago Law School
Institutional Advancement, Media Relations
In 2011, the University of Chicago Law School, one of the leading U.S. law schools, was readying the launch of a major new initiative – Law and Economics 2.0 – to expand the scholarship and influence of law and economics in the United States and broaden its impact throughout the world. The new initiative was designed to draw on the Law School’s storied history as the pioneer in the field. In preparation, the Law School sought a robust media campaign to build awareness in the U.S. and abroad. Subsequent to the launch, the Law School sought to further increase reach, impact and influence through a sustained media relations campaign focusing on faculty research, programs and institutional advancement.
Beginning with the launch of Law and Economics 2.0, Melcher+Tucker Consultants managed all media outreach – creating media lists, press releases and supporting documents, and contacts with media, including interviews with the Dean of the Law School and faculty. In early 2012, we developed an ongoing communications strategy built around the release of timely faculty research, drafting and placing Op-Eds, and positioning faculty as experts on issues ranging from technology and privacy to finance, health care and Supreme Court cases. We also have been actively promoting new programs, clinics, conferences, and major gifts at the Law School.
Throughout the course of our engagement, Law School leadership and senior faculty have been featured in influential print, television, radio and online media in the U.S. and globally. The launch of the Law and Economics initiative was covered by media such as the National Law Journal and the Financial Times. Faculty research has been highlighted on National Public Radio, in the New York Times, The Economist, and many other leading media. Faculty are regularly called upon as expert resources and as opinion leaders for Op-Eds in leading media, from the New York Times and Wall Street Journal to Bloomberg View and the Financial Times. Bloomberg Business Week and The Economist have featured the Law School in major stories. At the same time, the Law School has received a rising number of major gifts to support new faculty and new programs, a sign of the School’s growing recognition and significance. The Law School is regularly ranked in the top four U.S. schools.