Perkins&Will

Strategic Positioning, Media Relations

buildings

Background

A leading global architecture and design firm, Perkins&Will sought media relations counsel to assist its Chicago studio marketing and firm-wide corporate public relations teams in raising the visibility of leadership and the projects “that make a positive difference in the world.” Chicago, home to its founding office, had recently named a new managing director, and was nearing completion of important new buildings in Chicago and around the world. The marketing and media relations partnership has grown significantly over more than a decade of collaboration.

Our Work

Beginning with preparation of a multi-media communications plan for the opening of Chicago’s William Jones College Preparatory High School, one of the first vertical urban high schools in the world, we have collaborated with Perkins&Will to promote thought leadership and new projects across all practices, including K-12 and higher education, corporate and commercial, cultural and civic, science and technology, sports, recreation and entertainment, and social purpose. We work closely with internal marketing and public relations teams to coordinate outreach for opportunities for expert commentary and project profiles across all media channels, and to pursue speaking engagements. We have taken the lead on preparing and executing media plans for all new projects led by designers in Perkins&Will’s Chicago studio, ranging from the Shanghai Natural History Museum and the University of Cincinnati Health Sciences Building to the Northwestern University Ryan Fieldhouse and Walter Athletics Center, the Northtown Library and Apartments, and Oak Park (IL) Community Recreation Center. We also have managed the messaging and external communications for Chicago studio leadership transitions.

Impact

Visibility, business, and impact are growing for the Chicago studio. Nearly 90 years after its founding, Perkins&Will is widely recognized for the vibrancy of its design legacy of innovation and resiliency. The firm’s design and architecture are inspiring new ways to work, to learn, and to respond to the natural environment. Major design awards have been earned by Chicago-led projects in the U.S. and overseas, including Shanghai Natural History Museum, Rush University Medical Center, the Northtown Library and the Northwestern University Louis A. Simpson and Kimberly K. Querrey Biomedical Research Center, the Northwestern University Ryan Fieldhouse and Walter Athletics Center. The Chicago studio has been named Firm of the Year by AIA’s Chicago Chapter. Media coverage has been wide-ranging from Architectural Record and the Chicago Tribune to the New York Times and FastCompany. Perkins&Will designers are sought out for expert commentary in media and on industry panels.