+ Marketing and Communications to Raise Awareness, Increase Influence, Build Success.

GMI Ratings

“Rick Melcher exemplifies the highest standards of professionalism and dedication and it has been an honor and a pleasure to work with him.  I don't know anyone better at working with customers to understand what they need, and his thoughtful guidance and support were essential to our success.”

GMI Ratings

Competitive Analysis, Strategic Positioning, Market Development

Background

GMI Ratings (GMI) was the leading independent source of environmental, social, and corporate governance data, research, and analysis when it was acquired by MSCI, Inc. in 2014. Founded in 2000, GMI Ratings, formerly The Corporate Library, was a start-up company creating a new global market for ESG investment research – developing data and analytics, building awareness, and driving sales.

Our Work

Beginning in the fall of 2000, Melcher+Tucker Consultants undertook a broad marketing alliance with GMI Ratings. Working with the company leadership as an integral part of the initial planning team, we carried out competitive market research and product testing, and initiated business development.  During a 13-year engagement, from data base product launch through two mergers, we identified and segmented market opportunities, developed pricing models, participated in strategic planning, and took a leadership role in generating revenue from sales of access to GMI Ratings’ databases.

Results

GMI Ratings’ acquisition by MSCI was recognition of the company’s record for delivering timely, innovative and useful data resources to identify material ESG risk. MTC’s marketing and sales efforts helped open new opportunities for sales to investors, consultants, insurers, and companies, while focused customer service sustained and grew GMI Ratings. MTC supported the firm throughout its lifecycle, helping it to move beyond a critical time of transition and integration into one of the leading global sustainable investment research firms.

Strategic Positioning

Understand where you are, determine where you can go.

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Media Relations

Tell your story persuasively, generate attention.

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Brand Development

Define and secure your most important asset.

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Fundraising Communications

Build your case, further your mission.

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Recent Work

  • All
  • Brand Development
  • Fundraising Communications
  • Media Relations
  • Strategic Positioning
  • Default
  • Title
  • Date
  • Random
  • New York University Silver School of Social Work

    Messaging, Brand Positioning, Strategic Communications Planning

  • Writers Theatre

    Capital Campaign Collateral Development, Media Relations

  • Greater Chicago Food Depository

    Strategic Communications Planning & Implementation, Branding, Media Relations

  • Perkins&Will

    Marketing & Media Relations

Our Clients Are Saying...

  • “For Communities In Schools of Chicago working with Melcher+Tucker Consultants was like having a “third eye” with regard to understanding how to tell the story of our work supporting public school students. They have tremendous insight in forecasting which stories will resonate with Chicago media and beyond, and worked collaboratively with our organization, and our school and community partners, to develop rich, authentic stories that would raise our profile.”

    Jane Mentzinger
    Executive Director
    Communities In Schools of Chicago
  • “Melcher+Tucker Consultants provided us with a critical messaging framework that will help our Development Committee and our Development staff talk persuasively with our donors about activities that are at the core of The Field Museum – scientific research and discovery in the Natural Sciences. With their assistance, we are now able to communicate more powerfully the role our research and collections play.”

    Laura Biddle Clarke
    Former Senior Director, Institutional Advancement
    The Field Museum
  • “Melcher+Tucker Consultants has played an integral role in shaping the Greater Chicago Food Depository’s communications and marketing for more than a decade. MTC’s message development and strategic outreach capabilities have enhanced our ability to raise awareness of hunger in Cook County.”

    Kate Maehr
    Chief Executive Officer,
    Greater Chicago Food Depository
  • "Over the many years I have worked with Melcher+Tucker Consultants, I have always been impressed with their professionalism, strategic thinking and willingness to do what it takes to get things done. Their cheerful competence and wise guidance helped me and my organization successfully navigate through complex and challenging situations."

    Andrea Durbin
    Chief Executive Officer,
    Illinois Collaboration on Youth
  • “Working with Melcher+Tucker Consultants was a satisfying experience for me and my staff.  Rick and Anne can be trusted to both design and deliver a highly strategized and well-executed product or plan in a timely and thoroughly professional manner.”

    Ann Lurie
    President
    Ann and Robert H. Lurie Foundation
  • “Melcher+Tucker Consultants brought the ‘best of both worlds’ to Ventas, an S&P 500 company, when they created our new website. They are experienced professionals who helped us craft and effectively communicate our message. Their investigative, hands-on approach and understanding of our business resulted in exceptionally clear and concise content. The site successfully portrayed our brand identity and communicated our strengths to multiple constituencies, from media to investors. Melcher+Tucker share Ventas's passion for achieving superior results.”

    Debra Cafaro
    Chairman and CEO
    Ventas, Inc.
  • “Melcher+Tucker Consultants was instrumental in helping Writers Theatre craft the best possible fundraising brochure and accompanying materials for our On To A New Stage Campaign - a $32 million project to establish a Jeanne Gang-designed theatre center on Chicago's North Shore. Rick and Anne listened to the many voices at the table, and quickly assessed and understood the project and our potential audience. They integrated all of the project details and our story into a streamlined, cohesive, and high impact piece.”

    Kim Swinton
    Director of Institutional Advancement
    Writers Theatre