+ Marketing and Communications to Raise Awareness, Increase Influence, Build Success.

Perkins&Will

Perkins&Will

Marketing & Media Relations

Background

One of the leading global architecture and design firms, Perkins&Will, sought media relations counsel to assist its Chicago marketing and firm-wide corporate public relations teams to raise the visibility of new projects, leadership, and its contribution to design innovation. The Chicago founding – and largest – office had recently named a new managing director, and was nearing completion of important new buildings in Chicago and around the world. In 2015, Perkins&Will celebrated its 80th anniversary, a signal achievement.

Our Work

Beginning in mid-2013, in preparation for the opening of William Jones College Preparatory High School, one of the first vertical urban high schools in the world, Melcher+Tucker Consultants developed a multi-media communications plan informed by interviews with the principal architects and Chicago Public School officials. Following the initial engagement, we have helped promote Perkins&Will thought leadership and new projects across all business sectors, including education, healthcare, corporate/commercial, corporate interiors and social responsibility. We work closely with internal marketing and public relations teams to coordinate all outreach for opportunities for expert commentary, story ideas and speaking. We have taken the lead on preparing and executing media plans for all new projects led by designers in P&W’s Chicago office, ranging from the student center at Case Western Reserve University to the Shanghai Natural History Museum, from the Newell Rubbermaid Design Center to the world headquarters of SRAM, a leading bike components maker in Chicago.

Results

Visibility and new-business wins are growing for the Chicago office. Eight decades after its founding, Perkins&Will is recognized for the vibrancy of its ideas. The firm’s design and architecture is inspiring new ways to work, to learn and to respond to the natural environment. Major design awards have been earned by Chicago-led projects overseas and in the U.S., including Shanghai Natural History Museum, Newell Rubbermaid Design Center, Rush University Medical Center, Tinkham Veale University Center at Case Western Reserve, and Jones College Prep. In 2015, Perkins&Will received the first Design for Learning Leadership award for its K-12 education work; five awards for Design Excellence from the American Institute of Architects; and, capping the year, the Firm of the Year from AIA’s Chicago Chapter. Media coverage has ranged widely, from the Chicago Tribune and Architectural Record to FastCompany and Travel+Leisure.

Strategic Positioning

Understand where you are, determine where you can go.

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Media Relations

Tell your story persuasively, generate attention.

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Brand Development

Define and secure your most important asset.

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Fundraising Communications

Build your case, further your mission.

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Recent Work

  • All
  • Brand Development
  • Fundraising Communications
  • Media Relations
  • Strategic Positioning
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  • Random

  • New York University Silver School of Social Work

    Messaging, Brand Positioning, Strategic Communications Planning

  • Writers Theatre

    Capital Campaign Collateral Development, Media Relations

  • Greater Chicago Food Depository

    Strategic Communications Planning & Implementation, Branding, Media Relations

  • Perkins&Will

    Marketing & Media Relations

Our Clients Are Saying...

  • “For Communities In Schools of Chicago working with Melcher+Tucker Consultants was like having a “third eye” with regard to understanding how to tell the story of our work supporting public school students. They have tremendous insight in forecasting which stories will resonate with Chicago media and beyond, and worked collaboratively with our organization, and our school and community partners, to develop rich, authentic stories that would raise our profile.”

    Jane Mentzinger
    Executive Director
    Communities In Schools of Chicago

  • “Melcher+Tucker Consultants provided us with a critical messaging framework that will help our Development Committee and our Development staff talk persuasively with our donors about activities that are at the core of The Field Museum – scientific research and discovery in the Natural Sciences. With their assistance, we are now able to communicate more powerfully the role our research and collections play.”

    Laura Biddle Clarke
    Former Senior Director, Institutional Advancement
    The Field Museum

  • “Melcher+Tucker Consultants has played an integral role in shaping the Greater Chicago Food Depository’s communications and marketing for more than a decade. MTC’s message development and strategic outreach capabilities have enhanced our ability to raise awareness of hunger in Cook County.”

    Kate Maehr
    Chief Executive Officer,
    Greater Chicago Food Depository

  • "Over the many years I have worked with Melcher+Tucker Consultants, I have always been impressed with their professionalism, strategic thinking and willingness to do what it takes to get things done. Their cheerful competence and wise guidance helped me and my organization successfully navigate through complex and challenging situations."

    Andrea Durbin
    Chief Executive Officer,
    Illinois Collaboration on Youth

  • “Working with Melcher+Tucker Consultants was a satisfying experience for me and my staff.  Rick and Anne can be trusted to both design and deliver a highly strategized and well-executed product or plan in a timely and thoroughly professional manner.”

    Ann Lurie
    President
    Ann and Robert H. Lurie Foundation

  • “Melcher+Tucker Consultants brought the ‘best of both worlds’ to Ventas, an S&P 500 company, when they created our new website. They are experienced professionals who helped us craft and effectively communicate our message. Their investigative, hands-on approach and understanding of our business resulted in exceptionally clear and concise content. The site successfully portrayed our brand identity and communicated our strengths to multiple constituencies, from media to investors. Melcher+Tucker share Ventas's passion for achieving superior results.”

    Debra Cafaro
    Chairman and CEO
    Ventas, Inc.

  • “Melcher+Tucker Consultants was instrumental in helping Writers Theatre craft the best possible fundraising brochure and accompanying materials for our On To A New Stage Campaign - a $32 million project to establish a Jeanne Gang-designed theatre center on Chicago's North Shore. Rick and Anne listened to the many voices at the table, and quickly assessed and understood the project and our potential audience. They integrated all of the project details and our story into a streamlined, cohesive, and high impact piece.”

    Kim Swinton
    Director of Institutional Advancement
    Writers Theatre