Strategic Positioning
Context matters. Developing a marketing and communications strategy must begin with a complete understanding of the forces surrounding you. Every engagement begins with interviews of your stakeholders – employees, customers, supporters. We will engage in thorough give and take. How are you perceived? What is the reputational value of your brand? And of course, what's the competitive landscape? Answering these questions unlocks the key to understanding your distinctive positioning and the opportunities ahead.
We provide the following services:
- Review of competitive landscape
- Market research and interviews with internal and external stakeholders
- Review and analysis of current marketing collateral
- Analysis of brand value proposition